While trends and formulas change in beauty in what seems like minutes, there are certain products that stand the test of time. If you’re in the beauty industry or just a makeup enthusiast, chances are you have at least three of these products in your collection. These are the products that have proven time and time again that they are solid performers despite ever changing makeup styles. Love them or hate them, these are the twelve makeup products that are here to stay.
Launched in 2019 it’s safe to say that this primer set the bar for all other gel primers to follow. It offered a soothing effect to the skin while creating a slightly tacky base for your foundation to adhere and leaving skin looking hydrated even when using a mattifying foundation. It’s been on my list of products to achieve a healthy glow. See my post here.
Since it’s launch in 2016, this has loose powder has by far the strongest cult following and the brands ability to excel in this category. Since the launch they have expanded the line to include deeper shades, a luminous and a light catching version. For me, this is my go-to powder for under eye setting.
In 2018, Charlotte Tilbury launched Hollywood Flawless Filter and the world was able to capture that ethereal filter finish that was only seen on the red carpet. This magical product redefined highlighting as we knew it. It is a hybrid product that could be worn under or over your foundation, added to the high points of the face or applied lightly over the face for an radiant lit from within glow.
Humidity, sweat and shine be damned. When it comes to matte foundation that stand the test of time, this foundation is the G.O.A.T. Even in the brutal NYC summer heat, I can attest that this foundation has never let me down. It literally stays in place all day as the name suggests. The shade range is incredible and the finish although matte wears like a natural finish foundation. If you have oily or combination skin, this might be your favorite summer foundation.
Launched in 2013, this concealer was one of the first concealers to offer medium-to-full coverage with a natural finish that is also crease resistant. What I love about this and a majority of Nars products is that they got the undertones right—especially for deeper skin tones.
Ms. Charlotte has been making a few appearances on this list. I can’t deny while this bronzer is on the pricier side, it is worth every penny. The pan size is huge and the finish is, you guessed it—airbrushed. It gives just the perfect amount of warmth to the skin without looking heavy or patchy on the skin.
Nars Blush in Orgasm is officially an adult. Born in 1999, she can drink, go to all the clubs (when outside opens back up) and has constantly re-invented herself. Whether or not you’re experiencing Orgasm fatigue, you have to admit that she is an icon. The perfect pink coral shade to compliment virtually any skin tone, and perfect for layering it gives just the right amount of flush to the skin.
This is what I like to call the ABH redemption palette. The previous major palette launch from the brand rubbed customers and influencers alike the wrong way so the brand had to come back big—and they did. The Soft Glam palette is a palette that easily goes from day to night with shades deep enough for a majority of skin tones. The mattes, metallic and shimmer shades are evenly distributed and the color story is easy to work with even for a beginner. If I only had to keep one eyeshadow palette this would be it because of it’s versatility.
Love it or hate it, this mascara is arguably the best-selling mascara of all time. It is said that one tube is sold every 7.5 seconds. The hourglass wand and the blacker-than black pigment is what has given this mascara such a cult following.
This is the lipstick that we grew up with. It was my first big-girl red lipstick. The blue-red hue is a favorite of brown and black girls and amps up any look. Often imitated but never truly duplicated, Ruby Woo has solidified her spot as red lipstick royalty.
When it comes to setting your foundation with powder the desired effect is to minimize any texture, minimize transfer and blur the look of skin. Once again, Charlotte Tilbury has come out on top with this pressed setting and finishing powder. The powder texture is virtually weightless and glide over foundation to create a smooth and even finish without looking flat.
Strictly speaking of staples, it seems that the title of best-selling setting spray once held by Urban Decay’s All-Nighter Setting spray will soon be dethroned by another Charlotte Tilbury product. The Airbrush Flawless Setting Spray is the clear front-runner for the throne. The alcohol and oil-free formula melts makeup into the skin without setting into fine lines for up to 16 hours.