LYS Beauty – Sephora’s First Black-Owned Clean Beauty Brand

Just  a little over a month ago, Sephora launched it’s first Black-owned clean beauty brand— a start on making good on their commitment to dedicate 15 percent of their offering to be black-owned beauty brands. As with most people, I was intrigued by the brand and ordered all of the products from their site (except for the brushes). What’s great about this brand is that nothing is over $22. Don’t let the lower price point fool you, these products definitely hold their own to the those with higher-end level prices. I’ve been using these products pretty consistently for month I really enjoy them. One of my most recent looks was done using all of their products and it was one of the best looks I did that week.

If you were wondering about how these products perform let me walk you through each one.

First up is the Secure Skin Gripping Primer. The first time I tried this, I found it to be similar to the Milk Makeup Hydro Grip Primer so I applied it the same way but noticed the product started pilling. I thought it was my skincare, but later I realized that the problem was the way I was applying it. Instead of rubbing it in made use of my NYX cosmetics primer brush and it worked just fine. It was slightly tacky to the touch which led me to believe that it would work well with the foundation since the foundation is a serum formula.

Next, I applied the Speak Love Glossy Lip Treatment Oil. I love this product. The consistency is definitely thicker than most lip oils currently on the market in that it actually lasts on the lips, but it definitely gives the appearance of a high shine gloss without the stickiness. I need backups of this gloss because I’ve been wearing this all the time.

The Triple Fix Serum Foundation was a pleasant surprise. Although marketed as a light coverage foundation, I found this to be more of a medium cover foundation (but that could due to the fact that my skin has been thriving). The formula is lightweight and the shade I picked DG7 was a perfect match. If I was to compare the finish to another foundation, I would say it’s comparable to the Pat McGrath Skin Fetish Sublime Perfection Foundation—and that’s saying something especially since it’s a third of the price. The wear of this foundation is also impressive but it does transfer quite a bit even when set, but it doesn’t separate on my combo-oily skin. Overall, I highly recommend this foundation—Zoom meeting approved.

If I’m being honest, I have never been a huge fan of cream blushes. I feel like they tend to move my foundation and fade so quickly, However since this was described as as a satin-matte cream blush, I decided to give it a try. The shade I chose in Higher Standard Satin Matte Cream Blush is called Inspire—a vibrant baked coral. I did apply it with a sponge and it did not move my foundation. It does dry down, so I can see why they call it a satin-matte finish. It gave my skin just the right amount of flush and did last throughout the work day.

To set my face I purchased two of the Triple Fix Setting Powder in Brilliance (for my under eye and highlighted areas) and Loyalty to set the perimeter of my face. Generally speaking, I prefer a loose setting powder but this formula is so finely milled that when used with a fluffy brush is practically undetectable and sets foundation and concealer like a dream. Definitely recommend adding this to your collection, especially if you prefer a pressed setting powder.

Last, but definitely not least is the No Limits Matte Bronzer. I wear the shade Strength. What I especially like about this bronzer is that it brings warmth to the face without being too red and is very lightweight. Secondly, the formula is very buildable which to me means that I could wear this alone over bare skin for a natural sun kissed look.

All in all, this is an amazing brand. From the formulas to the packaging, this brands hits all the marks at a price point that makes it so accessible. For me what made me really want to dive in to the brand is their mission and philosophy. I also love it when someone who has extensive knowledge of the beauty industry from both an artistry and and a corporate perspective starts their own brand. Its like the perfect triangle – which now that I think about it is in line with all of their packaging. To learn more about the brand click here. To shop any of the products mentioned, click any of the links below

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