5 New Launches To Keep An Eye Out For This January

I don’t know about you but now that 202o is over, I’m ready for just about anything—including new beauty launches. I have already placed some orders from some of my favorite brands, some brands that I sort of forgot about and some new brands. Carrying over from last year will be my love of skincare and skincare infused makeup.


If I say so myself, things are looking up for 2021 as far as the beauty industry is concerned. What beauty launches are you excited about? Leave a comment below and remember to keep an eye out for my review on the products mentioned.


If you’ve been following me for a while then you will know that I absolutely love the Summer Fridays brand. I own backups of just about every brand they launched and I own their march as well so you know it’s real. Today they launched their first legit moisturizer, (Jet Lag Mask was more of a multi-purpose product) Cloud Dew. I’ve been stalking this product ever since it was revealed on their Instagram and I know it will be a welcome addition to my beauty cabinet. The texture of this moisturizer is so appealing to me and the ingredients include three types of hyaluronic acid and ceramides. This is a hydration dream and it’s so what I need right now as I’ve been spending so much time indoors so the heat from my radiator will sometimes leave my skin feeling a little dehydrated. Of course I’ll be trying this for the month of January and will be giving a thorough review. Also, let’s just take a moment to admire the packaging—GORGEOUS!

I was actually surprised that  I ordered this next product but something about it drew me in and I immediately ordered it. Thirst Trap Juice HA3 Peptide Serum is the first product that I will be trying from Huda Kattan’s Wishful skincare brand. If I’m being honest, it was the name that got me. Like the Summer Fridays moisturizer it contains three molecular weights of hyaluronic acids along with peptides that promise to firm and hydrate skin. It sounds like a dream. Will it be the my new youth elixir? Only time will tell.
Is it me or has e.l.f. cosmetics been stepping up their game as of late? They just launched their Camo CC Cream with SPF 30. Technically, this product launched late December but I didn’t get the best shade match so I recently ordered a different shade. This product is supposed to be the dupe for IT Cosmetics CC cream at a lower price point and with a better shade range. If I’m being honest I was never a fan of the IT Cosmetics formula and since I wasn’t able to find a shade that worked for my skin tone I kind of gave up on the whole CC cream thing. But when this launched, I decided to give them a try. Although the shade that I originally purchased was not a spot on match it definitely gave coverage and it felt really nice on the skin. I’m going to try the new shade that I purchased and give my final thoughts so be on the lookout for that (it’ll probably be on Instagram so if you’re not following me there, here’s your chance—trust me it’s a fun time).
If I’m being honest I thought the era of Urban Decay was pretty much over even with their successful launch of the Stay Naked complexion line. It wasn’t that the line wasn’t well received it was just that I was pretty much over the whole matte complexion trend. The eyeshadow palettes haven’t wowed me since the Born to Run 21-pan palette and I had essentially moved on. The All-Nighter setting spray just wasn’t it for me anymore. Then last year they shared a sneak peak of their newest complexion product— Hydromaniac Tinted Glow Hydrator and I was like “GIMME THAT!” Unfortunately at the time it was only available on QVC and sold out in a day but I was determined to try it out. I have high hopes for this and I’m thinking that this might be the skin perfector that I have been looking for. As with all the other products mentioned above, be on the lookout for my final verdict on this here or on Instagram.

I don’t know about you, but I feel like the Shiseido Synchro Skin complexion line is among the most slept on complexion lines on the market. As a beauty enthusiast and someone who works in the beauty industry I know how great they are but I don’t think they get enough credit for their innovative formulas. Flying completely under the radar are two new additions to this line: Synchro Skin Soft Blurring Primer and Synchro Skin Radiant Lifting Foundation SPF 30. I have only seen one review of this product on Youtube and not so much as a peep on the brand’s social media profiles. Strange? Yes.  First of all, I’ve been waiting for a complementary primer that would be available for purchase in the US (they launched a cushion primer last year but it was only available in Asia) so of course I jumped right on it. Even though we’ll be wearing masks for what looks like the foreseeable future, there will always be a zoom call so naturally I bought both products.

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