Madam C.J. Walker Re-launches Iconic Hair Care Brand


(One of the first ads and packaging for Madam C.J. Walker’s hair care line)

Over the past few weeks there has been buzz about about the re-launch of Madam C. J. Walker’s Beauty Culture brand. Sundial Brands – the creator and manufacturer has re-launched this iconic brand that will be exclusively sold at Sephora. Talk about perfect timing – right off the heels of Black History Month and at the start of Women’s History month. First, a quick history lesson on Madam C.J. Walker.


  • Born Sarah Breedlove in 1867
  • Married at age 14 to escape the brutality of her brother-in-law in 1881
  • Gave birth to one daughter – Lelia in 1883
  • Worked as a washerwoman and domestic servant 1887-1905
  • Second marriage to Charles Joseph Walker 1887 (divorced 1906)
  • President and owner, Madame C. J. Walker Manufacturing Company, 1905-19
  • Became first African-American female self-made millionaire



Now, over 100 years later the line has been relaunched with a new way to care for natural or processed hair in mind. What is unique about the brand is that you can either use all products within a collection or mix and match products from different collections to address your specific hair concerns. Here’s how the line has been broken down:

  • Curl Collection: For curly/wavy hair. Includes a shampoo, conditioner (not pictured), curl-defining milk (not pictuted), coconut oil and a humidity blocking hair gel.



  • Smoothing Collection: For hair that is straighter (naturally or processed) and includes a silkening blowout cream, a silkening shampoo, a softening and silkening hair oil made with Brassica Seed oil, a silkening leave-in conditioner (not pictured) and a gentle holding spray (not pictured)




  • Coily Collection: Made with the coily strand woman in mind.  Provides intense moisture. This collection includes a clarifying shampoo, a curl enhancing and moisturizing cream, a nourishing oil that includes castor oil, and a soft hold edge control gel (not pictured below).


  • Scalp and Strand Nourishing Collection: Suitable for all hair types. It contains essential proteins needed to ensure hair health. The collection includes a pre-wash protein treatment, a scalp exfoliator (very important because without a clean scalp it is nearly impossible to grow and maintain healthy hair), and a hydrating deep conditioning mask.


(All product photos courtesy of Janice McCafferty Public Relations)

As I am transitioning from processed to natural while wearing a protective style here are the products that I have chosen:

  • Silkening Shampoo
  • Silkening Blowout Creme
  • Brassica Seed Oil
  • Wonderful Pre-Wash Protein Treatment
  • Wonderful Scalp Exfoliator
  • Wonderful Deep Conditioning Masque

I will be using these products from now until my birthday and be chronicling the results along the way via the blog or Instagram.









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